From 19 to 20 June 2026, the time had finally come: At ‘therapie MÜNCHEN’, the trade fair and accompanying congress for therapy and medical rehabilitation, which took place at the MOC in Munich, moovly presented itself live to a European specialist audience for the first time. After two intensive days at the trade fair, we can report a thoroughly positive outcome and look back on a market launch that exceeded our expectations.
First market launch in the EU
For moovly, therapie MÜNCHEN was far more than just another trade fair: it marked the company’s first official appearance in the European Union. At the stand in Munich, physiotherapists, occupational therapists and sports therapists from southern Germany, Austria and Switzerland were able to try out moovly for themselves for the first time and experience first-hand the playful, VR-supported gait training, which had previously been known mainly on the Swiss market.
Lots of positive feedback
We were delighted by the turnout at the stand: on both days of the trade fair, numerous trade visitors dropped by, tried out moovly for themselves and discussed its practical application with our team. The way moovly transforms gait training for children and young people into a motivating, playful experience was particularly well received.
Orders and promising partnerships
The spark has been lit: we were able to take several orders whilst the fair was still underway. For us, this is a valuable indicator that moovly meets a genuine need even outside Switzerland. Furthermore, numerous discussions have led to promising contacts, which we aim to develop into concrete partnerships in the coming weeks.
New product ideas and enhancements
The direct exchange with therapists on site was at least as valuable to us as the orders themselves. These discussions have yielded numerous suggestions for new exercise scenarios and enhancements to moovly. This feedback will be incorporated into our product development and will help shape the next generation of moovly.
Distribution partnerships for the European market
Alongside our direct customer contacts, we also laid the foundations for our future distribution network in the EU at therapie MÜNCHEN. Initial discussions with potential distribution partners indicate that there is interest in collaboration on several levels. This includes both regional distribution partnerships and strategic collaborations.
Outlook
therapie MÜNCHEN 2026 was a successful launch for moovly in Europe. We would like to thank all visitors for the many inspiring discussions and look forward to building on the contacts, orders and partnerships established there in the coming months.
